Adamolekun told Restaurant Business, “If you sign up for this, it suddenly becomes a much better deal than anywhere else you can possibly go.”Ī few other chains have introduced subscription programs in the restaurant space. Chang found customers were willing to pay more than $6.99 for Platinum’s enhanced benefits, but set the low monthly price to drive adoption.
PF CHANGES UPGRADE
The company expects that most Platinum subscribers will be members who upgrade from Gold, which has five million members, although they see the program also attracting new members. VIP concierge: Concierges are exclusively available (phone and email) to help Platinum members with questions or comments.īoth Gold and Platinum members receive a complimentary birthday dessert or appetizer.As the program is integrated with the restaurant’s host stand and reservation system, staff are able to greet members accordingly and seat them at their favorite table.
Chang’s has launched a paid subscription program that offers its members special perks in exchange for a $6.99 monthly fee.
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